Market-Defining and Diversified Innovations Driving Value Creation
Actions Taken Since 2020 to Drive Long-Term Value Creation
DOO GROWTH
MARGINS
CULTURE
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Capitalizing on decades-long
secular growth trends to
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Driving active portfolio
management and value selling to
expand gross margin
Emphasizing lifecycle value and
recurring revenue growth (software
and services) through go-to-market
Driving operational excellence
through expansion of supplier base
and enterprise digitization initiative to
improve automation and enhance
customers' experience
Growing the Keysight brand
worldwide and expanding the
customer base, via signature
programs
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Heightening customer-centricity
and leveraging unique, collaborative
culture as a competitive advantage
Executing to ESG and DEI
commitments, including achieving
net-zero emissions by 2040
Institutionalizing organizational
agility practices to enhance
durability and resilience
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outperform the market
Extending 5G leadership to
capitalize on long-term opportunity
Investing to enable 6G vision
and ecosystem
Expanding automotive portfolio to
advance innovation in new mobility
Investing in solutions and strategic
partnerships for quantum computing
Capturing continuing
semiconductor investments
Ongoing strategic evaluation
of future growth drivers
✔ KEYSIGHT
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