Grow & Scale - Improving Sales Effectiveness slide image

Grow & Scale - Improving Sales Effectiveness

Earn Primary Clients | Our New-to-Canada and Scene+ ecosystems are growing and creating more value for our clients and more primary relationships for the Bank NEW-TO-CANADA HIGHLIGHTS ~80% of Canadian population growth is driven by immigration, presenting an opportunity to earn primacy among New-to-Canada clients 3x growth in New-to-Canada clients as a proportion of New-to-Bank acquisition (since F21) +4MM increase in pre-arrival reach through our Moving2Canada partnership 2x higher initial credit limits through our Nova Credit partnership +30% New-to-Canada clients outpacing immigration growth (since F21) Scene HIGHLIGHTS Scene+ membership and engagement has grown rapidly driving higher engagement and deeper relationships with clients 14MM+ Scene+ members +44% growth in membership since Empire launch¹ 85%+ new enrollments via partner locations² +1.2MM new Scotiabank Scene+ payment products since Empire launch Become Canada's Bank for New-to- Canada clients F28 OBJECTIVES 25%+ Acquisition share of New-to-Canada clients 50%+ Growth in the New- to-Canada client base by F28 2x Scene+ Payment Cards F28 OBJECTIVES $15Bn+ in New Balances Fully Harnessing our Rich Scene+ Data Note: For footnoted information refer to slides 39 to 43 17
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