Grow & Scale - Improving Sales Effectiveness
Earn Primary Clients | Our New-to-Canada and Scene+ ecosystems are growing and
creating more value for our clients and more primary relationships for the Bank
NEW-TO-CANADA HIGHLIGHTS
~80% of Canadian population growth is driven by immigration, presenting
an opportunity to earn primacy among New-to-Canada clients
3x
growth in New-to-Canada clients as a
proportion of New-to-Bank acquisition (since F21)
+4MM
increase in pre-arrival reach through
our Moving2Canada partnership
2x
higher initial credit limits through
our Nova Credit partnership
+30%
New-to-Canada clients outpacing
immigration growth (since F21)
Scene HIGHLIGHTS
Scene+ membership and engagement has grown rapidly driving
higher engagement and deeper relationships with clients
14MM+
Scene+
members
+44%
growth in membership
since Empire launch¹
85%+
new enrollments
via partner locations²
+1.2MM
new Scotiabank Scene+ payment
products since Empire launch
Become Canada's
Bank for New-to-
Canada clients
F28 OBJECTIVES
25%+
Acquisition share
of New-to-Canada
clients
50%+
Growth in the New-
to-Canada client
base by F28
2x
Scene+ Payment
Cards
F28 OBJECTIVES
$15Bn+
in New Balances
Fully Harnessing
our Rich
Scene+ Data
Note: For footnoted information refer to slides 39 to 43
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