Investor Presentaiton

19 MOBILE DATA | PRICE RATIONALIZATION SLOWS DOWN PERFORMANCE 22.2 Mobile Data Revenue 22.6 +6.3% YOY 23.6 2.0 1.5 13.7 12.2 1.3 10.0 H1 FY21 H2 FY21 Mobile data revenue (KShs Bn) Average GBs per user Data ARPU HY 22 KShs 198.3 +7.9% YoY H1 FY22 Rate per MB (Cents) GBs per chargeable User +47.8% YOY Rate per MB (cents) -27.0% YoY +4.7% YoY 31.7 30.3 31.5 Opportunity to Drive Usage and Growth Remains +8.1% YoY 17.0 +16.4% YoY 16.7 15.7 11.5 10.8 9.9 +37.3% YoY 9.7 +26.7% YoY 8.5 7.1 6.8 6.1 5.4 One month active customers (Mn) Distinct data bundle customers Data customers using >100MBs (Mn) Active 4G devices (Mn) Data customers using >1GB (Mn) (Mn) H1 FY21 ■ H2 FY21 ■ H1 FY22 Spurring usage and growth through: Enhanced CVM propositions and personalised offerings Aggressive customer acquistions Expanding the base of device financing customers I Driving content aggregation Launched Baze platform Safaricom BEYOND NO YEARS

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