Pro Forma Financials and Market Positioning slide image

Pro Forma Financials and Market Positioning

Valuation Benchmarking to Peers (1-Year Average Multiples) NTM EBITDA Multiple NTM + 1 EBITDA Multiple NTM + 1 P/E Multiple 31.5x 17.9x 17.7x 16.8x 16.3x 15.8x 14.9x 14.6x 13.5x 13.4x 13.3x 12.8x 12.1x 11.2x Simply Good 16.8x HERSHEY'S Mondelez, PEPSICO 16.3x 15.6x 14.7x 13.7x HERSHEY'S Mondelez ✔ PEPSICO Peer Median: 14.8x belling (1) Kellogg's FlowersFoods 13.4x 13.1x 13.1x 13.1x 12.8x ร Campbells Butz BRANDS (2) Hostess belliing (1) Kellogg's g Flowersfoods 25.9x 23.8x 22.7x 21.2x 20.8x 20.3x 18.9x 17.8x 1). Data as of IPO date, October 16, 2019. Simply Good Source: Company filings, FactSet. Market data as of June 1, 2020. utz SM BRANDS ROCO CELESTIAL HERSHEY'S PEPSICO FlowersFoods 2). Utz NTM EBITDA multiple based on Q2'20 NTM Pro Forma Adjusted EBITDA and NTM+1 multiples based on FY 2021 figures. belling Peer Median: 13.3x 12.7x 11.6x 10.7x Campbells Simply Good ROCOS CON butz BRANDS (2) Hostess (1) Mondelez butz BRANDS (2) Hostess 17.2x 17.0x Campbell's ร Peer Median: 20.5x 15.4x 15.3x Kellogg's 36
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