Malayan Banking Berhad Financial Analysis
M25+:Sustainable Growth and Greater Focus on Customer Centricity
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Further Inculcating Agile Culture
Transformation
• Set up of Maybank Group Transformation Office and
M25+ Steering Committee represented by EXCO
members to drive transformation initiatives across
business sectors & countries
Strategic Execution
Introduced new digital tools (i.e. Jira, Confluence) to
strengthen collaboration and sharing among the
Strategic Programmes (SP) members
• Established frameworks for approval and funding
governance as well as performance management to
accelerate approval process by streamlining the
escalation channels, emphasising empowerment and
AGILE ways of working
• 20 MVPs identified; SP teams have started execution of
1Q23 plans
People
• EXCOS and SP members have attended AGILE training
Mobilised 30 multifunctional squads comprising
Maybankers specialising in Product, Digital, Finance,
Risk, Technology.
• Appointed 30 Chapter Leaders to provide guidance
and alignment to SPS
Building Ecosystems, Driving Growth and Enhancing CX
Forging Strategic Collaboration to Expand E2E Digital Ecosystem:
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• Signed Memorandum of Collaboration with Perodua to provide E2E integrated digital
financial services to Perodua's supply chain via M2e
• Additional support worth RM400 mil for floor stocking facility, immediate overdraft line,
workshop financing to upgrade dealers, and financing package for Perodua employees
Dedicated Sales Force for Greater Business Growth:
Expand dedicated relationship managers and sales teams to drive SME+ growth
Dedicated teams to focus on mortgage growth at the branches and to increase
contributions from secondary mortgages
Driving SME Growth across the Region:
• Widening credit limits for SME segments with proven track record:
。 Doubling limit sizes in MY for RSME and SME+ to capture market share and target
a wider customer base
。 Broadening limit for SME digital lending provides access to wider SME coverage
。 Expanded SME digital solutions to Singapore with E2E STP in Feb'23 thereafter to
Indonesia, following the success in MY since its launch in 2020
Enabling Seamless Digital Customer Experience
• Launched online savings account opening for Zest-i & M2U Premier with eKYC capability.
The seamless digital account opening will be further extended to current account and sole
proprietors
Enabling the Goal Based Investing feature to be made available in MAE and availing digital
Wealth solution with investment fund recommender suited to customers' risk appetite
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