Investor Presentaiton
31 percentage points
ahead of our closest
competitor
STRONG BRAND EQUITY
#1 ROYAL ENFIELD
84%
Consideration
ROYAL ENFIELD
#1 50% Top of Mind
Awareness
Mode of Self
Expression
30 percentage
points ahead of our
closest competitor
*Internal Kantar report on Brand
Health Track - JFM'2023 scores
Among the host of brand health metrics tracked by Royal Enfield, 'Top of
Mind Awareness' and 'Top Two Box Consideration' are key metrics.
Our Top of Mind Awareness (first brand that comes to mind) is the highest
in the category of 200cc+ at 50% while the closest competitor is at 20%.
Our Top Two Box Consideration (purchase intent) is the highest in the
category at 84% while the closest competitor is at 53%.
Community
Driven
Culture
Builder
INVESTOR PRESENTATION
May 2023
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