World Bank Country Survey 2013
GALLUP
PAKISTAN
Affiliated with Gallup International
World Leaders in Marketing Research
Consultancy:
World Bank Country Survey 2013
WORLD BANK
Field Work
Survey Agency: Field work for this survey was conducted by Gallup Pakistan, the
Pakistani Affiliate of Gallup International.
Timelines of Field Work: Field Work started in late July and was completed in last
week of October 2013.
Methodology: Multiple modes were used including Postal Interviews, Face to Face
Interviews and Online Interviews.
Sample Size & Response Rate: Around 1600 Stakeholders and Clients were
approached. The List was provided by World Bank and additions were made by
Gallup Pakistan. Response rate among clients was significantly lower than among
Stakeholders.
Instrument: Questionnaire was adapted from the WB CSS Study held last year.
Gallup Pakistan made required changes in the questionnaire to reduce complexity.
Length of Interview was around 35-30 min.
G
For more details on Methodology, please contact Gallup Pakistan
Contact details:
Bilal Ijaz Gilani
Email: [email protected]
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