Understanding Dairy Export Opportunities
Challenges
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The Dairy market in Saudi Arabia is highly competitive with a large number of
foreign players.
Saudi Arabia has 62 dairy firms with several farms of global standard milking
around 100,000 cows daily
Market leaders, such as Almarai and Al Safi Danone, control 60% of the dairy
market, while Nadec and Nada control a further 25% of the market while the
others must fight for a share of the remaining 15%
Aggressive price war strategies
large dairy producers in KSA have significant control over their fixed costs and enjoy high profits
Dairy producers in KSA are capable of spending heavily on integrated marketing communication to outpace their
rivals
KSA's Halal and SFDA regulations can be difficult / expensive
Saudi Arabia shows a strong potential, and is targeted to be self-sufficient in dairy,
being the highest producer of dairy products in the GCC
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