Investor Presentaiton
Typical Ross Customer
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Demographic
About 70-75% female, shopping for
herself and other family members
Wide range of household incomes -
"want a bargain" versus "need a
bargain"
Price and value matter most - great
deals on brands she loves is a key
way of showing her that value
Embraces the "treasure hunt" format
and spends time shopping for
bargains
Core customer averages about two-
to-three store visits a month
ROSS
DRESS FOR LESS®
August 2021
How We Reach Her
Marketing reflects the business
strategy - bargains on a wide
assortment of brands and styles
Television is an effective medium to
reach customers with a strong value
message
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☐
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Creates and sustains
awareness
Encourages frequent shopping
Cost effective vehicle
Also engaging customers through
social media (e.g., Facebook,
Instagram) and other digital
channels
dd's
DISCOUNTS®
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