Investor Presentaiton

> OUR WORK IN 2020 I FACES OF RESTORATION Clarifying the benefits of restoring forests and landscapes to society and disseminating success stories are powerful tools to accelerate restoration activity. In 2020, the Communication and Forests teams launched the Faces of Restoration web series. We told stories across five videos and articles about people who have restored degraded areas, transformed their lives, and are helping the country reach the ambitious goal of restoring 12 million hectares by 2030. Passing through three Brazilian regions and biomes, the episodes showed the different contexts, motivations, and productive models from a technical and human angle. The objective is to inspire investors, public and private sectors, and producers to join this collective challenge, showing that the benefits are much greater despite the bottlenecks to be overcome. The series allowed WRI Brasil to reach a wider audience than those typically interested in forest restoration and environmental protection. Some of the most widely-viewed channels in Brazilian media, like TV Globo's Fantástico program, aired images from the series. There have been more than 80 media mentions of the series. We had the support of partner organizations on social media, such as the Alliance for the Restoration of the Amazon, the Atlantic Forest Restoration Pact, Brazilian Coalition on Climate, Forests, and Agriculture, WWF, Northeast Environmental Research Center (CEPAN), Sitawi, Alcoa, and the Corredor Ecológico do Vale do Paraíba in one impact campaign. Far-reaching influencers and artists shared the messages. 661,000 video views 36,000 interactions 2.3 million social media impressions 80,000 hits on the project website 31 ΙΔΙ WATCH Faces of Restoration Launched in Brazil in October 2020, Faces of Restoration has generated unprecedented visibility for the Forests Program's work. *data from March 2021 #ndoseja llixo

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