Investment Fraud Awareness

Methodology The 2020 CSA Investor Index was conducted by Innovative Research Group Inc. (INNOVATIVE) using a mixed methodology that combined a random digit dialing telephone survey with an in-depth online survey. • • • . • The online survey consisted of a representative sample of 7,537 Canadians, 18 years or older. This survey was used to develop an in-depth profile of Canadians and their investment behaviour. The online survey was conducted between August 24th and September 8th, 2020 in both French and English from the nationally representative panel managed by Survey Sampling International (SSI) and Ipsos. Online panels are recruited from a wide variety of sources to reflect the age, gender, region and language characteristics of the country as a whole. The survey is administered to randomly selected samples from the panel and weighted to ensure that the overall sample's composition reflects that of the actual target population to provide results that are intended to approximate a probability sample. INNOVATIVE provides each panellist with a unique URL via an email invitation so that only invited panel members are able to complete the survey. Panel members can only complete a particular survey once. The online sample has been weighted by age, gender, and province using 2016 Statistics Canada Census data to reflect the actual demographic composition of the population. To ensure a proportionate representation of Canadians, while not over-estimating the reliability of the sample in any particular region of the country, the sample was weighted down to n=5,000. To ensure a proportionate representation of the province, the Manitoba oversample was weighted down to n=500. In addition to weights derived from Statistics Canada Census data, the online sample was also weighted by the results of an August 2020 national telephone survey of 1,223 Canadians, 18 years of age or older. The telephone survey was used to verify distributions of the 4 primary investor segments from the online survey to ensure a balance of respondents from each group. • This is a representative sample. However, since the online survey was not a random probability based sample, a margin of error cannot be calculated. The Marketing Research and Intelligence Association prohibits statements about margins of sampling error or population estimates with regard to most online panels. Note: Graphs and tables may not always total 100% due to rounding values rather than any error in data. Sums are added before rounding numbers. 8

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