Investor Presentaiton
DECEMBER
• EDUCATORS REFLECT ON THE
PROTECTION OF CHILDREN
Docents and future teachers of the state of Acre
discussed the protection of children in a consum-
er society and the impacts of children's advertis-
ing on their development in a short course given
by lawyer Pedro Hartung during the XVII Week
of Education at the Federal University of Acre
(Ufac). Hartung was also a speaker on the panel
Children and Consumerism: A Transversal and
Urgent Theme in the Educational Environment.
• SUPPORT FOR RATINGS SYSTEM
Over 80 entities, Alana among them, signed a
Public Letter addressed to the Supreme Court
reinforcing their support of the Ratings System.
• DROPS OF JOY WINS 3RD
PLACE AT THE ONLINE
INTERNATIONAL FESTIVAL
December was a month of celebration at Maria
Farinha Filmes. The documentary Tarja Branca
- A Revolução que Faltava (Drops of Joy) won
3rd place at the online festival #VOFF (Viewster
Online Film Fest), which features works from
around the world. The film also won the approval
of the audience and was among the ten best voted
in the popular jury. #VOFF is the largest online
film festival in the world, with over 1 million visi-
tors. In addition to this prize, Drops of Joy was
awarded in the best documentary category at
Braffty (Brazilian Film & TV Festival of Toronto)
and acclaimed by the critics of the major news
vehicles in Brazil. It is available on Netlfix and
Net Now in Brazil, and on iTunes in 39 countries.
• MARIA FARINHA
RELEASES THE MOVING BOX
Maria Farinha's three partners - Marcos Nisti,
Estela Renner and Luana Lobo - gathered in
public for the first time for a casual talk that
revealed a lot about the spirit of the produc-
tion company. The encounter took place at the
release of the box set with the documentaries
Criança, a Alma do Negócio (Target Mar-
ket: Kids), Muito Além do Peso (Way Beyond
Weight) and Tarja Branca - A Revolução que
Faltava (Drops of Joy), at Livraria da Vila in
São Paulo. Critics considered the three films to
be impactful, with each one of them being con-
sidered as a potential agent for change. From
there came the idea of creating a packaging
that alludes to its moving role.
• EDUCATION BEYOND THE
PLATE AWARD REVOLUTIONIZES
SCHOOL MEALS
The Prêmio Educação Além do Prato (Edu-
cation Beyond the Plate Award) encouraged
hundreds of schools in the São Paulo mu-
nicipal school system to create actions aimed
at improving the eating habits of its students
by encouraging those who bring box lunches,
discussing food and by engaging with partners.
The competition was organized the São Paulo
Municipal Department of Education in part-
nership with São Paulo Carinhosa - the city's
policy initiative for early childhood - and had
the support of the Alana Institute. At the end
of the year, six schools were awarded and the
real winners were its thousands of students.
• RNPI RECEIVES
HUMAN RIGHTS AWARD
The highest honor given by the Brazilian gov-
ernment to people and organizations that de-
velop actions for the defense of the basic rights
of citizens was given by president Dilma Rouseff
to Rede Nacional Primeira Infância (National
Early Childhood Network).
Childhood is the best version of each
life story, and you can't put a price on it.
PHOTO MARIANA CHAMMA
• THE COST OF OBESITY IN THE COUNTRY IS 2.4% OF GDP
The study Overcoming Obesity: An Initial Economic Analysis, released by the consulting firm
McKinsey Global Institute, revealed that obesity in Brazil leads to a loss equivalent to 2.4% of its
GDP, which amounts to approximately 110 billion reais ($36 billion dollars). According to the last
Pesquisa de Orçamento Familiares (Family Budget Survey, POF 2008-2009), over half the adult
population is overweight. The numbers for children are also alarming: 33% show problems, with
15% already being obese. According to McKinsey, over 2.1 billion people in the entire world, or
one third of the global population, are overweight or obese. Currently, 5% of deaths are caused
by obesity. If nothing is done, almost half of the adult population will be overweight by 2030.
• PROTECTING CHILDHOOD IS MUCH MORE LUCRATIVE
The study Economic Impacts of the Application of Resolution 163 by Conanda (National Coun-
cil for the Rights of Children and Adolescents), commissioned by Maurício de Sousa Produções,
showed that prohibiting advertising aimed at children would lead to a 33.3 billion reais ($11.1 billion
dollars) loss for the industry. A quick calculation show that, considering a population of 40 million
children up to age 12, each child is worth 825 reais ($275 dollars). “It is essential to think not about
the economic loss, but the consequences that stimulating consumerism since early childhood can
have on the future," said Ekaterine Karageorgiadis, Alana Institute lawyer.
• COURTS LIMIT BEER ADVERTISING
The 4th Circuit Regional Federal Court determined the restriction on TV and radio advertising for all
drinks with alcohol content equal or superior to 0.5 on the Gay-Lussac scale. Until then, the restriction
was only for drinks with a level above 13. "This decision is another step towards protecting the rights
of children and adolescents," said Renato Godoy, researcher at Children and Consumerism.
• ALANA INSTITUTE IS RE-ELECTED AS CIVIL
SOCIETY REPRESENTATIVE IN CONANDA
Alana was re-elected as councilor to Conanda (National Concil on the Rights of Children and Ado-
lescents) for the years 2015-2016. Alana is represented by the lawyer Pedro Hartung.
• MANAGEMENT ACADEMY GRADUATION
Twenty-six public school directors from the São Paulo state school system concluded the project
Academia de Gestores (Management Academy), a partnership between Alana and the Mid-West
Region Teaching Department of the State of São Paulo Department of Education. They attended
workshops and coaching sessions over three semesters in order to strengthen their leadership and
management capabilities. Over 21,000 students were directly impacted by this initiative.
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