Creating Shared Value

The Purpose of Business • Our purpose in business is to create economic value while creating shared value for society . . Businesses acting as businesses, not as charitable givers, are arguably the most powerful force for addressing many of the pressing issues facing our society Shared value will give rise to far broader opportunities for strategy and economic value creation and will drive the next wave of innovation, productivity, and economic growth • A transformation of business practice around shared value will give purpose to the corporation 20131105 HSM Brazil CSV Presentation-FINAL 25 25 Copyright 2013 Professor Michael E. Porter

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