Achieving Long-Term Growth Targets slide image

Achieving Long-Term Growth Targets

GROW DOMESTICALLY BY FORTRESSING KEY US MARKETS Identified 25 key markets to fortress Current penetration: Current pipeline: ~650 restaurants opened ~320 restaurants Opportunity to establish 2,000 additional restaurants Target profile of a market (DMA) that has been successfully fortressed: • Cover 75% of DMA population with restaurant protected trade areas SSS Growth Peer Group 1 Average Unit Volumes in DMA ≥ the national average • Brand Awareness in DMA > the national average Note: 1. Source: APT Index. The APT Index analyzes retail and restaurant performance across 150,000+ locations. WIN STOP 16 Global Expansion
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