Global Beverage Trade and Company Overviews
New Zealand beverage firms are delivering on product-driven innovation
2. PRODUCT
INNOVATION
SELECT EXAMPLES OF PRODUCT INNOVATION: NEW ZEALAND BEVERAGE FIRMS
2017
COMMENTARY
Small brands are driving ongoing innovation
with a constant stream of new beverages
on-shelf and in cafes
-
Products following trends in:
Healthy tonics (e.g. Ti Tonic)
Unique NZ (e.g. Aotea Native Tonics)
Functional ingredients (e.g. Chia, Hopt)
Gut health (e.g. Organic Mechanic OM
Kombucha)
Low sugar options (e.g. V 100% sugar-
free)
Lifestyle choices (e.g. Villa Maria "Light"
wine)
Premium (e.g. Garage Project gift
wrapped "Touched Wood" beer
Brands driving innovation and showing on-
going shift into multiple channels and
positions
EXAMPLE: Phoenix Organics - Juices,
Waters, Good Energy organic energy
drinks, lemon concentrates, sparkling
grape, new range of mixers for cocktails
(soda water, lemonade, ginger ale, tonic,
cola), recent shift into 750ml bottles
Tí
TOHICH
Ti
Ti
Τί
Ti Ti Ti
TONICS
INSIGHTS
Scientifically developed Ti Tonic
Uses New Zealand sourced grape seed and
skin as antioxidant; white tea high in
polyphenols; stevia and erythritol
sweeteners
Targeting the health conscious consumer
VAAAA
CHIAO CHIAO CHIA CHIA CHIAO
AWAKA AWAKA
INSIGHTS
CHIA blended drinks with super-juices, high
in nutrients and omega 3
Hydrated chia seeds make up between 75-
90% of the ingredients in the various
flavours
Targeting health conscious consumer
100% natural, gluten free, vegan, GE Free,
No preservatives, No added sugar, 100%
NZ owned and made
INSIGHTS
Villa Maria is a leading NZ wine company
launch light wine
Lighter in Alcohol (10%) and calories
Launches range in Mar 2015 driven by
customers demand for healthy lifestyle
choices
Part of 'Lifestyle Wines' research
programme worth $16m over 7 years (PGP*)
Source: photo credit (fair use; low resolution; complete product/brand for illustrative purposes); various published articles; Coriolis analysis
CORIOLIS
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