Investor Presentaiton
IIFET 2012 Tanzania Proceedings
STRUCTURAL PERFORMANCE OF ARTISANAL FISH MARKETING IN ONDO
STATE, NIGERIA.
By
Oparinde, Lawrence Olusola, Department of Agricultural and Resource Economics, Federal
University of Technology, Akure, Nigeria. Email: [email protected]
Ojo, Sylvester Oluwadare, Department of Agricultural and Resource Economics, Federal
University of Technology, Akure, Nigeria. Email: [email protected]
Abstract
Fish is an important source of protein which is highly needed for human beings to experience
necessary growth and development. This is the reason for the phenomenal rise in the
consumption of fish in order to meet up with the body nutritional requirements. Therefore,
marketing of this source of protein is inevitable as its distribution depends largely on the
structure of the marketing system. This study examined the structural performance of artisanal
fish marketing in Ondo State, Nigeria. Data collected from 250 artisanal fish sellers selected
using multistage sampling technique were analysed using descriptive statistics, marketing and
gross margin, Gini coefficient and Lorenze curve analyses. The results showed that artisanal fish
marketing was profitable with a mean net return of N137.10/kg ($0.85/kg). The estimated value
of the Gini coefficient determined was 0.64, indicating the presence of inequality in the share of
the artisanal fish market in the study area. It was realized that all the respondents in the study
area, mentioned poor transport network, high transport cost, inadequate fund and inadequate
storage facilities as major problems confronting artisanal fish market in the study area.
Therefore, programmes that will improve fish marketing should be organized for fish marketers
by the relevant government parastatals, extension workers, Non Governmental Organizations and
the artisanal fish marketers should be sensitized on the formation of better organized fish
marketing cooperative societies where they can solve some of their problems themselves.
Key words: Market Structure, Artisanal Fish Marketing, Gini coefficient, Lorenz curve.
Introduction
Fish is very important in the diet of many Nigerians, high in nutritional value with complete
array of amino acids, vitamins and minerals [6]. In addition, fish products are relatively cheaper
compare to beef, pork and other animal protein sources in the country [7]. It is a known fact that
fish has become the important source of protein to people in order to substitute for other animal
proteins. This is the reason for the importance of the marketing of fish as marketing aids its
distribution to the entire populace. [21] stated that the small-scale artisanal fishery sub-sector
remains the backbone of fish production in Nigeria, contributing at least 70% of the total fish
production in the last decade.
Marketing, as defined by [2] is a management process responsible for anticipating, identifying
and then satisfying consumer wants and needs with a view of making profit. It involved
transportation to bring the product to the right place, storage to adjust supply to demand over
time, sorting, cleaning and processing in various ways. Marketing functions play vital roles in
marketing of artisanal fish and marketing functions, according to [4], are the activities performed
by a marketing system in relation to the characteristics of agriculture which include seasonality,
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