Sustainability Report 2020

Portobello's Strategies Architect Maurício Arruda, Pointer's spokesperson for the Good Ideas! digital campaign Portobello POINTER blog. Revestimento do futuro: cerâmica é aposta pós- pandemia 5 ideias para re a cozinha Revestimentos Madeira natural X madeira em cerámica As representações de madeiras em ceramica conquistam cada dia mais espaço entre as pessoas que procuram um otimo custo-beneficio para criar decorações aconchegantes, mas sem Neve Revestimentic f@ Cerâmi relevo 3 paredes surpree The Pointer Blog home page, featuring content that helps people plan out and do their tile-related renovations without the assistance of an architecture professional. Conexões Casa webseries, Instagram livestream with with photographer Lufe Gomes architect Patricia Pomerantzeff During 2020, in spite of the challenges brou- Ight about by the pandemic, Pointer was able to expand its distribution and reach the mark of more than 1,000 customers served. The spread and inward movement of opera- tions are central aspects for its affordability strategy and require increasingly more ad- vanced digital technologies in relation to bo- th commercial management and to connect the brand with its audiences. Pointer is a connected brand, particularly on social media, where interactions have been constantly and consistently increasing with respect to its posted content, which helps people plan out and do their tile-rela- ted renovations without the assistance of an architecture professional. Pointer in 2020 +1.000 points of sale in the North and Northeast regions of Brazil 500 resales with Pointer Superceramics 512 points of sale with the new Superceramics sustainable displays +600 + Good Ideas! shared as part of a digital campaign +40.000 Instagram followers +1.200 millions of blog page views Sustainability Report 2020 35

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