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References 34. Khizar, N. (2016). EFFECT OF INTEGRATED MARKETING COMMUNICATION COMPONENTS ON BRAND AWARENESS AND CUSTOMER LOYALTY IN BEVERAGE SECTOR. ProQuest, p. 64-73. Retrieved https://search.proquest.com/docview/1855827634/fulltextPDF/AA19A0CD03144C8DPQ/1?accountid=37705 35. Social Media-Statistics and Facts. (2018). Statista. Retrieved from http://www12.statcan.gc.ca/census- recensement/2016/as- sa/fogs-spg/Facts-pr-eng.cfm?Lang=Eng&GK=PR&GC=62&TOPIC=10

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