Sales and Marketing Overview & Strategic Business Overview

GLOBAL ADDRESSABLE MARKET GILDAN HAS 14% MARKET SHARE PREDOMINANTLY IN NORTH AMERICA MARKET BY MAJOR PRODUCT CATEGORY Activewear ~75% MARKET BY GEOGRAPHIC AREA North America ~80% Approx. $22B global addressable market Approx. $22B global addressable market Hosiery and underwear ~25% Sources: Management estimates, NPD Retailers Tracking service, POS and consumer data, and BCG market assessment International ~20% 15

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