Bajaj Finance Limited Pitch Deck
Omnipresence strategy update
Digital app platform
BAJAJ FINANCE LIMITED
5. Insurance marketplace went live in March 2022 offering 4 motor insurance products, 9 health insurance products, 8 asset
insurance products and 345 pocket insurance products. Its key features include compare, review, buy policies, service
section including policy documents, claims request, updation of policy details and dedicated real estate for insurance
partner for hosting their contents like company information, product information, customer testimonials etc.
6. Investments marketplace in partnership with Bajaj Finserv Direct Ltd. went live in February 2022 offering various mutual
funds and fixed deposit options to customers. Its key features include options to explore and invest, seamless onboarding
for existing mutual fund investors, easy online KYC process for new investors, various investment calculators, portfolio
view, etc.
7. Rewards management system (RMS) went live in March 2022. RMS will drive higher customer engagement on the app
enabling higher conversion rates. RMS delivers rewards in the form of reward points, cash back into wallet and vouchers
for online & offline purchases. In Q4, rewards program has been implemented for all payment products and plan is to
deploy the same for all loan journeys as we deliver phase 2 by Q3 FY23.
8. In Q4, the Company added net 2.6 MM users on its digital app platform as against 3.6 MM in Q3 FY22. In FY23, the Company
intends to add 14-16 MM net new users.
9. The Company has net 19.1 MM active users on its digital app platform as of 31 March 2022 as against net 16.5 MM active
users as of 31 December 2021. In FY23, the Company intends to have 33-35 MM net active users.
10. As articulated in Q3, the Company had planned to build 17 new features and components as part of its phase 2 digital app
platform. The final additional features and components which will get deployed in FY23 between 3 sprints, now stands at
62 features and components.
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