GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Intra-Functional Integration/Coordination Among Communication Functions 100% 80% 53% Very Coordinated 65.70% 60% 40% ■Neither Very Coordinated nor Very Uncoordinated 36.80% ■Very Uncoordinated 20% 26.10% 8.10% 10.30% 0% Public Private ■ Solid integration/coordination among COM functions 26 Strategic Communication and Public Relations Center

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