Nova Realidade Covid-19 após 1 ano

Challenges Challenges Increase growth Invest in high-growth categories and geographies ⚫ Invest in strategic areas such as: - - E-business, including digital marketing and e-commerce - "Award" - - D2C (direct to consumer) - Adjust units/categories with low performance Manage portfolio, disinvesting in underperforming or non-essential businesses and acquiring core strategic businesses Improve margins Reduce costs in all areas of manufacturing, procurement and administration (optimizing production, leveraging scale in acquisition, simplifying and standardizing processes). Increase operational efficiency by adapting the group's organization to be more agile, simple and digital. • To drive agility, further empower markets and zones, increase accountability, improve decision- making and encourage calculated risk-taking. ⚫ Being digital, increasing skills and developing digital platforms. Prudent capital allocation ⚫ Invest in growth levers in the form of investment in R&D, brand support and capital expenditure to support profitable organic growth, with a strong focus on working capital • Exercise discipline in acquisitions. The goals must have a good strategic and cultural fit with our organization, offering attractive financial returns ⚫ Return to shareholders through an increase in dividends and regularly return surplus cash to shareholders through share buybacks KPMG Source: KPMG - Nova realidade Covid-19 após 1 ano © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 Página 71

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