Investment Fraud Awareness
Social Media: Younger Manitobans, those with lower knowledge, and
frequent investors are most likely to use social media as sources
Q
When you last looked for information about investing, did you look for this information from any of the following sources? Please select all that apply. by
key segments
[asked of all respondents; multiple mention; n=500]
Manitoba K-
Investor Segments
Investment Knowledge
Adviser Segments
Age
Gender
% who selected
platform
Savings, Non-
No savings non- frequent
investor investor
Frequent
investor
Low
Medium High
Non-
investor
DIY
Advised 18-34
35-54
55+
Men
Women
YouTube
24%
11%
9%
25%
18% 14%
7%
16% 10%
Facebook
20%
13%
9%
24%
20%
11%
5%
16% 8%
16% 29% 14%
16% 23% 16% 8%
5%
13%
17%
11%
19%
Instagram
11%
11%
6%
17%
13%
9%
5%
11%
5%
11% 20% 10% 3%
8%
13%
Twitter
10%
5%
6%
10%
9%
4%
3%
7%
1%
9%
11%
7%
3%
7%
7%
LinkedIn
3%
5%
6%
14%
8%
5%
6%
5%
4%
10% 8%
8%
3%
7%
6%
Pinterest
7%
6%
5%
8%
7%
6%
4%
7%
3%
7%
12%
6%
1%
4%
8%
Snapchat
6%
5%
3%
5%
6%
4%
3%
6%
3%
4%
11%
4%
0%
4%
6%
Blogs
4%
4%
3%
11%
5%
5%
5%
4%
6%
6%
9%
4%
3%
4%
6%
Reddit
4%
3%
4%
7%
3%
6%
3%
3%
3%
5%
8%
3%
1%
5%
3%
TikTok
8%
3%
1%
6%
6%
2%
5%
2%
3%
10%
3%
2%
5%
Online classifieds
6%
2%
4%
4% 5%
2%
3%
3%
8%
3%
8%
4%
0%
3%
5%
Use at least
43%
22%
18%
48%
36%
23%
18%
30%
24%
30%
53%
26%
12%
26%
32%
one site
96
96View entire presentation