Investment Fraud Awareness slide image

Investment Fraud Awareness

Social Media: Younger Manitobans, those with lower knowledge, and frequent investors are most likely to use social media as sources Q When you last looked for information about investing, did you look for this information from any of the following sources? Please select all that apply. by key segments [asked of all respondents; multiple mention; n=500] Manitoba K- Investor Segments Investment Knowledge Adviser Segments Age Gender % who selected platform Savings, Non- No savings non- frequent investor investor Frequent investor Low Medium High Non- investor DIY Advised 18-34 35-54 55+ Men Women YouTube 24% 11% 9% 25% 18% 14% 7% 16% 10% Facebook 20% 13% 9% 24% 20% 11% 5% 16% 8% 16% 29% 14% 16% 23% 16% 8% 5% 13% 17% 11% 19% Instagram 11% 11% 6% 17% 13% 9% 5% 11% 5% 11% 20% 10% 3% 8% 13% Twitter 10% 5% 6% 10% 9% 4% 3% 7% 1% 9% 11% 7% 3% 7% 7% LinkedIn 3% 5% 6% 14% 8% 5% 6% 5% 4% 10% 8% 8% 3% 7% 6% Pinterest 7% 6% 5% 8% 7% 6% 4% 7% 3% 7% 12% 6% 1% 4% 8% Snapchat 6% 5% 3% 5% 6% 4% 3% 6% 3% 4% 11% 4% 0% 4% 6% Blogs 4% 4% 3% 11% 5% 5% 5% 4% 6% 6% 9% 4% 3% 4% 6% Reddit 4% 3% 4% 7% 3% 6% 3% 3% 3% 5% 8% 3% 1% 5% 3% TikTok 8% 3% 1% 6% 6% 2% 5% 2% 3% 10% 3% 2% 5% Online classifieds 6% 2% 4% 4% 5% 2% 3% 3% 8% 3% 8% 4% 0% 3% 5% Use at least 43% 22% 18% 48% 36% 23% 18% 30% 24% 30% 53% 26% 12% 26% 32% one site 96 96
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