KBank Subsidiaries and ASEAN Economic Strategy
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
KBank's Regional Digital Expansion via 3-Track Strategy
To achieve rapid regional digital expansion in AEC+3, KBank will use 3-Track Strategy whereby each track
leverages each other to build growth momentum and accelerate customer base & financial return
Track III:
Industry
Solution
Objectives
Results
Mass Customer Acquisition &
Engagement
Customer
Base
&
2020 Strategic Actions
KV
KASIKORN VISION
&
Ecosystem
Track II:
Transactional
& Digital
Banking
Track I:
Conventional
Banking
Leverage partnerships to scale
by collaborating & investing to provide
seamless digital financial services
Regional Digital Payment &
Settlement
Capture fees & attract deposits by
becoming main operating bank
Establish Footprints
Acquire banking license in targeted market
and enhance banking service capabilities
based on customer & market understanding
Behavioral
Data
Fee, Float
&
Transaction
Data
Interest /
Fee income
&
Banking
Foundation
บริการทุกระดับประทับใจ
Accelerate KVision Partnership
Build Cross-Border &
Host Country Transactional
Banking
Develop
Product
Localization
Implement Establish
Bank
Bank
Transformation Operation
K
KASIKORNTHAI
Data Analytics
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
■ To create trust and transparency and deliver value to customers as a data-driven bank with data & analytics capabilities
Increase new revenue
or cost saving from
Data & Analytics
Treat data as
valuable asset
Adopt data &
analytics thinking
in day-to-day
business
decisions
Comply with regulatory
requirements (PDPA,
BOT, etc.) and data
security standards
Data
Analytics Use Governance &
Case
Data
Management
Talent & Data
Driven DNA
Data Driven
Bank with
Trust and
Transparency
Data Availability
& Enrichment
Compliance &
Security
Data & Analytics
Tools
Architecture
Acquire data &
assemble data
infrastructure
Benefits to key stakeholders,
including customers, business
partners, internal users, and
regulators
Build tools for data
democratization
Modernize data architecture -
flexible multi-speed and scalable
to meet business demand
Note: PDPA Thailand's Personal Data Protection Act; BOT = Bank of Thailand
บริการทุกระดับประทับใจ
33
34View entire presentation