2011 Bain China Luxury Market Study

2 Many brands upgrading existing stores and building larger ones to improve shopping experience Dior expanded Shanghai Plaza 66 store to 2 floors in 2010 (480 M²) Burberry opened largest China store in Beijing in 2011 (1200 M²) MaxMara opened 3rd largest store WW in Chengdu 2011 (720 M²) Source: Literature search BURBERRY MaxMara MaxMara LV opened flagship store with VIP room in Hangzhou in 2010 (1900 M²) Ermenegildo Zegna Zegna opened SH concept store in 2010 (1100 M²) This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent SHA 2011 Bain China Luxury Market Study_Media release_vf 16

View entire presentation