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Investor Presentaiton

Long term financial targets 2026 2022 Q1'23 Q2'23 Q3'23 Q4'23 2023 Target Model¹ Long Term Target Model¹ Gross Margin 83% 84% 85% 85% 86% 85% 84% 81% - 83% R&D 19% 19% 20% 19% 19% 19% 20% 20% % of revenue S&M 45% 44% 43% 42% 43% 43% 36% -38% 30% - 35% % of revenue G&A 9% 8% 8% 8% 8% 8% 8% 8% % of revenue Operating Margin 10% 13% 14% 16% 17% 15% 18% - 20% 20%-25% 1 These estimates reflect our current operating plan as of February 14, 2024 and are subject to change as future events and opportunities arise. All percentages are non-GAAP and exclude expenses associated with stock-based compensation, amortization of acquired intangibles and acquisition related expenses. Percentages are based on actual values. Totals may not sum due to rounding. Please refer to appendix for a reconciliation of GAAP to non-GAAP figures. HubSpot 2
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