Investor Presentaiton
Strategy 2:
Implementation Goals
To nurture and develop tourism products and initiatives with local and international
characteristics, including cultural tourism, heritage tourism, green tourism and creative
tourism; and to consolidate and enhance Hong Kong's status as a travel destination
for MICE tourism, regional cruise hub, and Events Capital of Asia
Short-term initiatives
(2017-19)
Medium-term initiatives
(2020-21)
Long-term initiatives
(After 2022)
VII To enhance the
tourism
characteristics of
Victoria Harbour
and harbourfront
promenades
• To launch the revamped
Symphony of Lights" by redesigning
its lighting effects and music 32
"A
•
To stage the Hong Kong Pulse Light
Show at specific periods³3
•
To open the Avenue of Stars after
.
•
improvement works (2018) 34
To explore instilling more leisure cum tourism elements into major
promenades (e.g. Central and Tsim Sha Tsui) [New] 35
To explore the provision of water taxi serving locations with major tourist
attractions within Victoria Harbour, e.g. Central, West Kowloon, Kai Tak and
Tsim Sha Tsui [New]36
The Ocean Park is developing an all-weather waterpark (scheduled to open
in 2019) and two new hotels (scheduled for completion in 2018 and 2021
respectively)
37
•
Hong Kong
("HKDL")'s
Disneyland Resort
expansion
•
development
plans:
and
new
•
.
performance venue using the theme
of "Moana" (2018) 39,, to transform
the existing "Buzz Lightyear Astro
Blasters" into a ride using "Marvel
Super" (2019)40
HKDL's expansion
and
development plans: to expand the
existing "Sleeping Beauty
Castle" (2020)41, new immersive
themed area using "Frozen"
franchise (2020)42, re-imagined
project to transform an existing
attraction (2021)43
•
To
•
tourism
explore
development at Lantau³8
HKDL's expansion
development plans: new
immersive themed area
featuring "Marvel" (2023) 44
To explore and attract international brands to establish various kinds of tourism facilities in Hong Kong [New] 45
and
To continue to launch refinement measures for the Food Truck Pilot Scheme and publish the evaluation result
of the Scheme in the fourth quarter of 201846
VIII To support the
development of
tourism products
and initiatives
with branding
impact
.
Kai Tak Tourism Node 47
•
Topside development on Boundary Crossing Facilities Island of
HZMB48
.
SKYCITY at Hong Kong International Airport
49
Attaching Importance to Tourism Products
Enhancing Quality and Variety
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