9M FY21 & Q3 FY21 Investor Presentation
Strengthening Brand Equity of our brand Royal in America
Print and Digital Advertising
Print Media
fall
healthover
ROYAL
Authentic
Flavor
Fast
ROYAL
The Tod
Digital/Social
ā f
O
Strong social media presence focused on
Diwali, Influencer Campaign and the
Holidays
Product Innovation
Launched Royal White
Basmati (40lb)
Launched Royal Brown
Basmati (40lb)
ROYAL
CA
Mast
Scan & Pfon!
ROYAL
Weeknight
Chicken Vindaloo
ROYAL
ROYAL
with Garlic and
Ghe
ROYAL
ROYAL
ROYAL
ROYAL
AUTHENTIC
BASMATI RICE
FROM THE FOOTHILLS OF THE HIMALAYAS
ROYAL
AUTHENTIC
BROWN
BASMATI RICE
FROM THE FOOTHILLS OF THE HIMALAYAS
NATURALLY AROMATIC PREMIUM AGS>
METHO
PRODUCT INELA
NATURALLY AROMATIC
NET WALL
PATA
PREMUM AGED
BROWN
Total Impressions 90
lakhs +
Digital & Print Coupon(s)
Drive Consumer Traffic & Trial
through ibotta digital platform
and offer e-coupons
Total Impressions 180 lakhs +
Total Reach 60 lakhs +
ibotta +
HED meijer Walmart Kroger A
Royal Programming Update
Royal Chef's Secret and Royal Sona Masoori
ROYAL
Albertsons
Companies
ROYAL
Make it or chef's secret
SONY
Total Redemptions 11,000
Total Impressions 50
lakhs +
Entertainment
Television
Happy
Diwali
ROYAL
2 WILLOW Disney + hotstar
ZEETV
Strengthening our brands with consumer communication highlighting superior quality and product performance to capitalise on the new
opportunities of growth
22 LT Foods Investor presentation, 9M FY21 & Q3 FY21
LT FoodsView entire presentation