Pilulka's Market Expansion and Innovation

3 KEY INVESTMENT CONSIDERATIONS (1/2) 1 A proven and working business model 2 3 4 Pilulka is the largest home delivery online pharmacy in the Czech Republic and Slovakia. The strict regulation of pharmacies is a natural barrier to entry for otherwise strong e-commerce players. Pilulka's business model viability has been proven on the Czech and Slovak markets, with Pilulka achieving profits on regular basis (+1.5% EBITDA margin even in the turbulent 2022) without the need to expand further and incur related capital expenditures. In addition, Pilulka has been able to grow revenues in these markets despite the significant decline in the e-commerce and the subdued consumer demand Unique starting position on expansion markets Pilulka has built the complete infrastructure necessary for the successful development of its activities in the new expansion markets in Austria and Hungary, among other things, prepared the localization of the e-shop and mobile application, invested heavily in the expansion and automation of its warehouse capacities in the Czech Republic and Slovakia (which will be used to both serve the new markets and for further local growth), strengthened its own IT infrastructure and built an experienced team in charge of international expansion. Therefore, following the successful completion of the SPO, Pilulka's activities in expansion markets aimed at revenue and market share growth can be accelerated immediately, using the infrastructure in place already Pioneer in introducing innovative approaches and technologies Pilulka is a technological company that is digitizing the conservative healthcare and pharmacy industries. The Company has adapted quickly to global trends in e-health and accelerated the development of its own e-health mobile app Plus Care, which motivates users to take ownership of their health. In collaboration with Startup Yard, it has also established its own start-up accelerator (Pilulka Lab) developing young companies bringing innovations to the healthcare sector. As part of Pilulka Lab, the Company has already invested in innovative companies Carebot (introducing Al-based X-ray images analysis) and Vitadio (a mobile app providing support to people with diabetes and improving diabetes control) Passionate founders and experienced management team The founders of Pilulka, Petr and Martin Kasa, are visionaries who successfully built one of the largest e-commerce retailers in the Czech Republic and Slovakia (kasa.cz, hej.sk) and laid the foundations for regional e-commerce. Martin Kasa is the Chairman of the Board of Directors of the Association of E-commerce, representing more than 650 of the largest e-shops in the Czech Republic. Together with other members of the experienced top management, they are keen to further develop Pilulka 7 +pilulka

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