Project Inspire: 'Future Proofing' HDFC Life

23 Persistency trends for HDFC Life Across key channels (%) 88 78 72 64 54 Agency Across key segments (%) 88 81 75 64 56 Savings (Traditional) 86 78 71 67 62 53 90 00 83 78 65 65 Banca Direct ■13th month 25th month 37th month 49th month 61st month 32 82 71 65 65 49 49 92 42 87 44 57 88 87 79 19 CY (Q1 FY24) 73 65 Company PY (Q1 FY23) 82 87 82 78 76 74 67 40 Savings (UL) Protection ■13th month ■25th month ■37th month ■49th month ■61st month Company 53 63 52 62 HDFC Life

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