Investor Presentaiton

Beyond Core: Leveraging our Assets with Strategic Partnerships The Mobile Advertising Opportunity VALUE POOL 1 Brands BRITISH AIRWAYS 5% 2 Ad agency MEDIACOM 50% DMP Demand side 3 Platform MediaMath Connection 4 mechanisms 5 Supply side Platform 45% 6 Publisher TIM OpenX Google amazon Coca-Cola R$ 24.2 bln digital ad market in 20221 ZENITH www. Google amazon _ f R$ 19 bln delivered through mobile Google rubicon f amazon SEALECT >2x upside for TIM in 2022 FT FINANCIAL TIMPS f amazon - Google TIM Ads addressable environment (1) Latin America Digital Ad Spending 2019 eMarketer, internal analysis. TIM Brasil | Investor Relations Strategic Plan 2020-22 17 5

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