Investor Presentaiton
October 12, 2021
CERAMIC: INVESTMENT THESIS
VERTICALLY INTEGRATED BUSINESS, FROM RAW MATERIALS TO RETAIL STORES
GBM
CERAMIC has built an integrated operation across Mexico and the United States, and it is the largest single distributor of ceramic tiles in Mexico, which means it has full control of its strategy, from production
to commercialization. More importantly, it has educated its clientele on the quality of its products and offers the same customer experience throughout Mexico. Besides, the company has positioned its brand
"Interceramic" as top of mind, being recognized across all Mexican states and some regions in the U.S., Canada and China. This edge has allowed CERAMIC to attain a robust market share (+50%) in the
premium ceramic tiles niche segment.
Vertical Integration
Source: GBM Research
Raw Material Mines
Production Plants
Interceramic
Retail Stores
ter
cera
mic
Simplemente
lo mejor
Regional Footprint
Interceramic Tile & Stone Stores
⚫ Independent Distributors
•
Interceramic Franchises (Mexico)
*Stores in Central America
LAMOSA/CERAMIC: THE ROAD TO GROWTH IS PAVED WITH TILES. | 47View entire presentation