Touring and Market Expansion

Diversified Revenue: Majority Now from Non-Buy Side Continued diversification of revenue base supports sustainable future growth Residential Buy Side': • Pre-Pay Marketplace Auction (MBP) • Post-Pay Success Referral Fee (Flex) Sell Side: • Pre-Pay Marketplace Auction (MBP) Post-Pay Success Referral Fee (Flex) • Subscription Fee (Listing Showcase) Other Residential: Paid Inclusion Marketplace (New Construction) • Post-Pay Success Referral Fee (StreetEasy) Subscription Software Fees (StreetEasy, Follow Up Boss, Showing Time+ including dotloop) Revenue mix is based on the second half of 2023. 1. Buy-side revenue assumes 80% of our Premier Agent revenue is related to buy-side transactions. 48% Buy Side² 12% Sell Side 13% Other Residential 20% Rentals Rentals Paid Inclusion Marketplace: 。 Multifamily Rental Managers Single-Family Rental Managers • Post-Pay Success Referral Fee (Pay Per Lease) • Rental Applications • Rental Payments Mortgage • Origination Fees • Lead-Generation Advertising Display Advertising on Zillow Other 5% Mortgage 2% Other 25 ZILLOW GROUP

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