Blueberries Consumption Cycle
Trends and Future Developments
Of the industry and Hortifrut
amazon
1. PRODUCE ONLINE SALES.
Online sales of Hortifrut berries are growing exponentially.
2. VERTICAL FARMING.
HORTIFRUT
BERRIES FOR THE WORLD EVERY DAY
■ Hortifrut has started exploring options of vertical farming and is
including this approach in its genetic development programs.
GROCERY INDUSTRY TRENDS
2024 PROJECTION*:
70%
of consumers will be
grocery shopping
online.
*based on last year's presentation
2020 REALITY:
80%
groceries since
COVID-19 outbreak.
instacart
1 added to cart
Naturipe UPCS
of consumers ARE
shopping online for
ronnnne
50%
of in-store supermarket shoppers in the last 30 days
also ordered groceries online (June 2020).
$0
ene-1
19
feb-19
mar-19
abr-19
may-19
jun-19
jul-19
ago-19
sept-19
oct-19
Mes
nov-19
dic-19
one-20
feb-20
mar-20
abr-20
may-20
3. DIGITALIZATION.
Hortifrut is improving its decision-making by using real-time
information by implementing several dashboards of the main
drivers of the business.
■ The Company is implementing SAP IBP to have better allocation
of fruit based of margin optimization.
TABLEAU DASHBOARDS
ARANDANOS: REAL ESTIMADO+PROYECTADO VS PPTO
63.001.951
06.463.580
55.86
$5.97
$369.365,771
$396.941.122
Dashboard Corporativo EZE
Kios Exportados por Destino
T
"
57.201K
4.543
LAU
53
M
NCIS ESTIMADOS UTILIZANDO LA INFORMACIÓN DE LA SEMAN
"
Jun-20
4. DATA ANALYTICS.
Hortifrut is working in maximizing value through the use of
advanced Predictive models.
LEVERAGING DATA SOURCES USING APPLIED MACHINE LEARNING
Weather
Logistics
Fruit
Genetics
ABC
Pre & Post
Harvest
Management
Customers &
Destinations
Expertise &
Know-How
PRODUCTION FORECASTING
QUALITY PREDICTION
MODEL
MODEL
BLUESQUID MATHEMATICAL
OPTIMIZATION MODEL
Maximize economic value by allocating the right fruit to the right customerView entire presentation