Investor Presentaiton
Acquisition Strategy
Strong Networking of Customer and Platform
■ To attract new customers, the Group primarily employs
online marketing such as:
■ Search engine marketing (SEM)
Search engine optimization (SEO)
■ Affiliate online partners marketing
■Loan brokers
■ Social media
■ To a lesser extent, the Group also engages in offline
marketing through television, radio and newspaper
advertisements
■ Websites constructed and optimized to convert
maximum of demand into loan applications
■ Customer satisfaction creates repeat business and
referrals
Easy and simple to use services in combination with
focus on customer service functions
■ Customer are generated through online and offline
marketing as well as repeat business
Creating Demand
■TV, Radio, Outdoor
Branding, PR
Sponsoring
Collecting Demand
SEO, SEM
■ Affiliates & Brokers
Referral Program
1
Active Demand
Searching for banking
related services
Referrals
0 mm
4
Repeat Business
3
Converting Demand
Retention / Loyalty
(S)
ferratum
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