R&D and Innovation in Energy Efficient Products
May 2020
International Growth - ASEAN
•
•
•
Thailand Refrigerator Plant Overview
Investment of around USD 100 mln. (during initial
three years), including working capital requirement
• 263k sqm plot at Hemaraj Rayong Industrial Land.
Expandable capacity up to 800 K units
Production started in 1Q16 and already reached
~350K units in 2018
•
Strategy
Leverage Beko brand and its European image across
the region
Sourcing to 10 countries incl. Philippines, Vietnam,
Malaysia, Singapore, Indonesia, Australia and New
AIGCHKAnQa
Zealand
Local refrigerator production from Thailand.
Washing machines sourced from other Arçelik
plants.
Incentives
ASEAN Market
• 620 mln. population
• Low penetration of white goods
•
•
•
Expected GDP CAGR between 14 and 2017E: +5%
Washing Machine market is estimated to be around
USD 1.65 bln. and at 6.8 mln. units*
Refrigerator market worth around USD 2.5 bln. at
appr. 8.6 mln. units*
• Corporate tax exemption for 8 years (capped at
investment amount excluding land cost). Reduction
on corporate tax during the following 5 years
Exemption on import duties on machinery
Partial exemption on duties on raw materials
ArçelikView entire presentation