Investor Presentaiton

product responsibility INDICATOR CONTENT Suppliers 2012 MEXICO 2012 CAM 2013 MEXICO 2013 CAM Supplier satisfaction survey Third-party quantitative study measuring supplier performance and satisfaction level. Annual indicator ranking the business unit in the market. NA Supplier satisfaction survey Third-party quantitative study measuring supplier performance and satisfaction level. Annual indicator ranking the business unit in the market. NA PR6 Programs for adherence to laws, standards, and voluntary codes related to marketing communications including advertising, other promotional activities and sponsorship. Rankings - Supplier chain - Business relations - Categories - Organitation - In-store performance • Benchmark versus market. Walmart Superama 4 Sam's Bodega 2 2 1 4 1 3 4 5 1 2 3 4 1 5 2 6 6 4 3 NA N 7 . Strict adherence to ethics and legality. Legal department analyzes the advertising campaigns and ads to ensure compliance with all applicable standards and laws. of the Consumer Protection Legislation, the Sanitary Regulation for Advertising, the Official Mexican Standards and all other applicable regulations. Marketing areas permanently send advertising campaigns, promotions, contests and other consumer benefit programs for consult and validation. Comparative Advertising Procedure for store associates to execute following ethics and legal standards. • Benchmark versus market. Bodega Walmart Superama 54 36 23 6. Sam's 3 2 8 1 3 6 5 3 1 6 2 10 2 NA 01 During 2013, Legal reviewed in-store advertising campaigns and materials, ensuring compliance with the Federal Consumer Protection Law, Helath regulations in terms of advertising, Mexican Offical Standards, and other appplicable standards. ⚫ Marketing Areas are permanently submitting advertising campaigns, promotions, contests and other programs benefiting consumers, to be checked and validated • Permanent communication is sent to stores to strengthen Comparative Advertising Procedures. PR7 Number of incidents Total marketing communication incidents of non-compliance with regulations concerning marketing communications including advertising, promotion, and sponsorship, by type of result obtained from said incidents. 2013 Financial and Social Responsibility Report • Fine or sanction . Warning Non-compliance with voluntary codes 22 out of the 25 procedures NA were caused by signing execution mistakes at stores under the comparative advertising procedure in force, and the remaining three, by lack of information on advertising material. They were corrected immediately. 19 fines imposed on comparative advertising. 1 0 25 procedures, of which 12 are errors in executing store signage according to current procedure and 13 competition arising from the lack of information in advertising materials, they were corrected immediately. 10 fines for comparative advertising and advertising in general 7. 0 0 NA 124

View entire presentation