Strategic Business Opportunities and Technological Tailwinds
Business Segment | Where we will Play (1/2)
PREMIUM
MILLENIAL
MASS/MASS AFFLUENT
RBL BANK
Years In Your Service
ESTABLISHED IN 1943
Segment
Persona &
Needs
Persona: Premium/Affluent/HNI
Needs: Dedicated Assistance | Exclusivity | Wealth
Management | Luxury Lifestyle | International Travel
Persona: Entry Stage Millennial
Needs: Pop-culture enthusiasts | Tech-Savvy | Instant
Gratification | Experience seekers | Social conscious
Persona: Mass/Mass-Affluent
Needs: Everyday shopping offers | Credit building |
Value Driven | Budget conscious | Wide Acceptance
Private Clubs:
•
Wealth Mgmt. Firms:
•
Professional Network:
•
Marketplaces
High-end Real State Agencies:
Luxury Retail Stores:
for customer
•
Private Banking:
BUY engagement
.
Luxury Events:
Offerings that
resonates
with segment
How we will
Metal card
Exclusive Memberships
Dedicated Card Assistant
•
Connect with
customers
Quorum, Golf/Race clubs
Aditya Birla WM
NASSCOM
Lodha Group
Gucci/BMW stores
HNI/NRI Banking
JLF/Indian Derby
.
Social Media:
Online Marketplace:
Internet:
Banking Application:
Fintech Applications:
Corporate Parks:
Instagram Influencer/Linkedin
Amazon/Dunzo
Digital Advertising
For existing Bank customers
MoneyTap
CyberHub, Hiranandani
Golf & Travel Benefits
•
Movie offers
•
Instant Cashbacks
.
Luxury Shopping offers
•
OTT Subscriptions
•
An all-App experience
Dining & Hotel privileges
•
Shopping vouchers
Online shopping rewards
Banking Relationship
HNI Trained Direct
Agents in events/clubs
Dealings with Agencies,
Stores, Organizers etc.
Instanta
RBLBANK
•
Bank Website/Digital App
Social Media Platforms
•
•
Affiliate Marketing
Chatbots
Ва
COOKIES
DRBLBANK
RBL Cards
catering the
segment
VIKRAM VERMA
01/25
Insignia
Fee: Lifetime Free
Monthly Treats
Fee: Rs. 75 per month
03/25
Cookies
Fee: Rs. 100 per
month
•
•
Malls/Hypermarts:
Bank's Branches:
Banks existing customers:
Corporate Parks:
Social Media:
Online Marketplaces:
Mass Events:
•
•
•
Movie offers
•
Add-on Card
Lifetime Free membership
fee
.
Ambience/Dmart
Bank Physical Branch
CASA/Loan
CyberHub
Facebook/Youtube
Amazon/Flipkart
Music fests/Flea Markets
Rewards points
Low Interest Rate
Daily shopping, commute,
grocery offers
Direct Selling Team
Bank Website
Storefront Channel
Matinum
RBLBANK
Bank Branch Channels
Cross-sell to Bank
customers
Shoprite
RBLBANK
VIKRAM VERMA
01/25
Platinum Delight
Fee: Rs. 1000
Platinum
ORBL BANK
VIKRAM VERMA
03/25
Shoprite
Fee: Rs. 500
DRBLBANK
mares
VIKRAM VERMA
Platinum Maxima
Plus
Icon
HIVES
VIKRAM VERMA
Icon
Fee: Rs. 5000
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