Working Toward the Mobility Society of the Future

Message from the President The Source of Our Value Creation: What Makes Us Toyota Value Creation Story: Working toward the Mobility Society of the Future Business Foundations for Value Creation Corporate Data > Our Founding Spirit >The Toyoda Principles and Toyota Philosophy > Toyota Production System (TPS) > Toyota and Sports Toyota and Sports Sports Embody the Values and Corporate Culture That Toyota Cherishes Passion for Sports Passed Down Since Toyota's Founding Toyota's passion for sports has been a constant since the Company's founding in 1937. That same year, founder Kiichiro Toyoda organized Toyota's first sports club, the track and field club. Since then, Toyota and its athletic clubs have grown and developed together. President Akio Toyoda explains why he thinks this came to be. "More than 80 years ago, our founder Kiichiro Toyoda created a sports club along with the Automobile Division. But what was the sports club for? The spirit of "never giving up" and the spirit of working "for the team," which encourag- es effort on the behalf of others-I believe these were exactly the mindsets the founding mem- bers needed as they recklessly took on the chal- lenge of establishing an automotive industry in Japan. Kiichiro must have felt that sports could help strengthen the values they should cherish, creating Toyota as we know it today. Sports Clubs Grow alongside the Company Sports Clubs Grow alongside the Company Following the track and field club, a judo club was created in 1938. As the years went on, Toyota added more sports clubs to its roster, notably soccer, rugby, and volleyball clubs. Club activities were put on hold during the war years but resumed in earnest thereafter. Four clubs, including men's and women's volleyball clubs, were established in 1946 alone, and a total of twelve were set up in the five years from then to 1951. 1951 also marked the first-ever All-Toyota Games, an event in which Toyota Group compa- nies competed with each other through various athletic events, representing growing enthusiasm for sports activities at Toyota. Opening ceremony of the All-Toyota Games. in May 1965 In 1964, Tokyo hosted the Olympic and Paralympic Games, a proud moment for the country that led to increased popularity of corporate sports leagues and teams in Japan. Around this time, Toyota helped establish a corporate-backed sports league, the Japan League, to allow companies from across the country to come together in friend- ly competition. Not only did this build solidarity among Toyota's employees, it helped forge ties across Japan's economic sector. It was also during this era that Toyota started to open and operate overseas, leading to a growing international view of the world, including with regard to sport activities. By the 1970s, Toyota had 35 different sports clubs divided among its primary working loca- tions in Japan. For example, the Tokyo office had basketball, while track and field club was in Aichi Prefecture, where the Tahara Plant is located, and at the Higashi-Fuji Technical Center in Shizuoka Prefecture, it was soccer. Some of these clubs started to include athletes that par- ticipated regularly in worldwide competitions. Sports had taken a prominent position in the minds of employees at Toyota. Internationally, Toyota made the decision to become the main sponsor of the Toyota Europe/ South America Cup (Intercontinental Cup) soccer competition in the mid-1980s. This event brought together reigning champion clubs from the European and South American confederations in a competition to claim the distinction of the world's top club team. The event was renamed the "Intercontinental Cup" in 1984, and the "FIFA Club World Championship pre- sented by Toyota" in the mid-2000s. Toyota contin- ued to support the competition as its main sponsor for three decades until 2014. Developing Sporting Equipment for the Paralympics-Seizing Opportunities to Transform into a Mobility Company Offering Freedom of Movement for All It was around this time that the Olympic and Paralympic spirit spread to Toyota. In 2015, Toyota signed on to become the official worldwide mobility partner of the International Olympic and Paralympic Committees. Approximately 300 Global Team Toyota Athletes from 50 countries and regions competed at the recent Olympic and Paralympic Games in Tokyo and Beijing. Toyota not only joined with Group members and partners around the world to cheer these athletes on, the Company worked with the event staff, developed sporting equipment, and supported athletes' second careers. We believe that sports are not just about competi- tion; first and foremost they are about bringing peo- ple together. In this spirit, we've worked with local chapters of the Special Olympics over the years, and in 2017 we became an official global partner. Toyota Times TOYOTA TEAMS & ATHLETES TOYOU The Special Olympics strives to create a better world by fostering the acceptance and inclusion of all people through sport and promotes Unified Sports, which joins people with and without intel- lectual disabilities on the same teams in order to build relationships of mutual understanding and support. We see the opportunity to work with Special Olympics as a way to expand our own view of the world and help create a more inclu- sive, harmonious society. Sports Embody the Values of Toyota Since its founding, Toyota has continued to believe in the power of sport to bring people together and boost morale, regardless of market conditions or the broader business challenges it faces. We are proud of the long history of our sports teams, and will continue to cherish them. The values of sport-taking on challenges, never giving up, teamwork, and respect-are also the values and corporate culture of Toyota. Every day, across the globe, athletes demon- strate the values of humility, hard work, determi- nation, and perseverance. It is our admiration for these values that contin- ues to drive us to support the creation of a more inclusive and sustainable society in which all peo- ple can start their impossible. TOYOTA MOTOR CORPORATION 7 INTEGRATED REPORT

View entire presentation