McDonald's Investor Presentation Deck
...continues to meet customer needs over time
1990s & 2000s
McDonald's
MOUNTA
Mcald's
The McFlurry is invented and launched in Canada
Accelerated unit growth with continued
international expansion
Plan to Win corporate strategy to focus on
exceptional customer experience
Dollar Menu value offerings
i'm lovin' it marketing campaign launches
McCafé is invented and launched in Australia
2010s & 2020+
MCD M
fittion
1168
M
Turnaround plan announcement (re-franchising,
cost savings)
Velocity Growth Plan corporate strategy to focus on
Digital, Delivery, and U.S. Experience Of The Future
Accelerating the Arches corporate strategy to
focus on Brand and M-C-D growth pillars: Marketing,
Core, Digital, Delivery, Drive Thru and Development
Loyalty Program launches and rapidly expands to
+50 markets around the globe
4View entire presentation