Investor Presentaiton
mavi Highly Successful Lifestyle Brand...
Business Overview
■Started operations in Istanbul in 1991, Mavi today is globally
recognized as a highly successful casual lifestyle brand
With strong denim roots, Mavi has evolved into an
international apparel and accessories brand, building its
success on products of superior quality and perfect fit, with
9.8m denim items sold globally in 2019 via c.5,500 POS
In Turkey, Mavi started its retailization in 2008 and recorded an
exceptional growth track record since then, reaching 384
mono-brand stores within Turkey
■Internationally, Mavi has built a world class reputation for
quality denim, leveraging an international distribution
platform of 55 mono-brand stores¹ and strong wholesale and
online partners.
■Extensive, best-in-class loyalty program (Kartus) with c.5.1m
active loyalty cardholders
■4,060 talented and dedicated employees with Mavi regarded
as employer of choice
Key Metrics (2020) (inc.IFRS16)
Brand & Product (2020)
TRY
2,402m
TRY
#1
392m
Revenue
(16% Decline)
(11%)
Turkey Retail
Same Stores
Growth*
439
Monobrand
Stores¹
EBITDA
(39% Decline)
110%
Online
Sales
Growth
0.2x
Net Debt/
EBITDA
Brand
Awareness with
Top of Mind
60+%2
33% 67%
kartus
mavi
c.58%
Lifestyle
c.42%
Denim All
80%
Local
Sourcing
5.1 M
Active Loyalty
Card Members¹
Note: (*) Throughout the presentation, LFL represents directly operated retail stores in Turkey that have been opened for at least 12 months excluding revenues attributable to stores that were closed during any period within 12
months. Same stores sales growth in 2020 include only open days. Points of Sales (POS) include the retail, franchise and wholesale channels. Gender and c.ategory mix Turkey retail only 'Includes retail stores and franchised stores
as of 31 January 2021. 2 In Turkey; Mavi Brand Perception Report prepared by Future Bright, 2019; All participants were asked to answer the questions: "What is the first brand that comes into your mind for jeans?"
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