Investor Presentaiton
MTS
a step ahead
-2%
stable
-11%
Ukraine operating indicators
+6%
Messaging
Revenue
452
478
253
245
238
228
223
225
(UAH mln)
Q1 2011
Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012
+1%
+9%
-4%
H1 2011 H1 2012
+11%
Data Traffic
363
326
185
Revenue
177
179
178
162
164
(UAH mln)
Q1 2011 Q2 2011 Q3 2011 Q4 2011
Q1 2012 Q2 2012
H1 2011
H1 2012
-4%
-2%
-9%
7
stable
Data Content
Revenue
(UAH mln)
271
270
162
138
132
136
141
129
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012
H1 2011
H1 2012
Total VAS
(UAH mln)
619
614
654
687
691
648
1 233
1 339
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2011
H1 2011
H1 2012
*Messaging revenue in Q1 2012 included recognition of the revenues from the services ordered in 2011,
normalized for this one-off, messaging revenue is in line with the seasonal trends
■ Decline in messaging
attributable to
seasonality*
Data traffic growth driven
year-over-year by sales of
CDMA-based modems
Content revenues lower
due to pull-back on
promotions
Key initiatives in Q2 2012:
- Launch of
EuroGOOD'OK 2012
service for the period
of Euro 2012 football
championship
- Launch of a new
Internet bundle - 300
Mb for UAH 50 for 30
days
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