Purple Revenue Growth Strategy

18 By going digital first, we have grown bigger, faster, and with better economics than any player to date purple Owned distribution Broad reach purple Favorable economics Smart social and digital campaigns generated consumer awareness and excitement across target audiences at favorable price point Distribution via owned website fostered rapid nation-wide reach, attracting and serving new fans without reliance on slower physical retail expansion Premium price point and vertically integrated manufacturing process solidified favorable economics on first digital transaction

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