Investor Presentaiton
There is an opportunity to improve the supply chain increasing consistency and
transparency in the off-taker model
Current sales model
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Potential improved sales model
Middlemen
Smallholder
farmers
Middlemen
Final demand
(e.g grocery chains, hotels,
processing companies)
Smallholder
farmers
Institutional
off-taker
Final demand
(e.g grocery chains, hotels,
processing companies)
Implications:
High potential for cartelization between middle men
Limited farmer negotiating power
Unpredictable supply to markets
Loss of revenue & high wastage for farmers unable to
find offtakers
Institutional off-taker can "regulate" the market,
avoiding cartelization practices both by acting as a
buyer of last resort and by publicizing (NON
MANDATORY) reference prices, empowering farmers
with pricing knowledge
Source: Stakeholder interviews
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