Investor Presentaiton
Building Blocks For the Future
BIRLIKTE
COK GÜZEL
OLUYORUZ
mavi
mavi
mavi
NEW SEASON
NEW SEASON
NEW DENIM
Brand and Product Innovations
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Mavi continues to gain market share and new customers
while increasing frequency by focusing on different
customer segments with fresh products.
In line with the right quality, right product and right pricing
strategy, customer demand is closely monitored.
Brand positioning is elevated with premium product
segments and aspirational marketing: Mavi Black Pro, Mavi
Icon, Mavi Pro Sport RepreveⓇ.
Casual lifestyle expanded with activewear, sporty, logo
and sweatshirt collections.
Strong customer engagement captured through celebrity
campaigns and influencers.
Collaborative collections with brands and designers are
effective in acquiring new and young customers and
driving traffic.
Growing Retail
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New retail concepts (1000 m²) are developed to
improve shopping experience and grow customer
frequency and conversion.
The physical store experience is enhanced to feature
Mavi's growing lifestyle categories.
Product availability is improved in order to increase
conversion and stockturn rates by analysing store
clusters.
A customer experience project was initiated to address
touchpoints with new and loyal customers and
lifecycles as a whole.
Online Investments
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A multi-team omni-channel project was launched.
Shared inventory availability across warehouse and
stores, 2-hour doorstep delivery offered in three major
cities.
Online shopping experience enhanced with Al-based
customer review analysis tools.
New marketplaces were integrated into the ecosystem
to increase customer reach.
International platforms were localized to meet specific
market needs by analyzing different markets.
mavi
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