Roomba s9+ Product Launch and Strategy

Opportunity: Low Household Penetration Immediate addressable market ~2X current installed base ~14.2MM HH'S ~11% of Total 25MM HH's 86MM HH's 125MM HH's Installed Base Incremental Potential Longer Term Potential Total U.S. HH's Significant Opportunity for Expanded Robot Vacuum Adoption in U.S. Source: iRobot estimate at the end of 2018 June 2019 11 R

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