Future Ready Investment Strategies
3. e) Steps to increase digital presence are paying off
Number of Digital Purchase Transaction (in Lakhs)
Source: RTA Data
93.57
90.00
80.00
For Customers
70.00
60.00
•
Seamless accessibility through app
50.00
41.40
Complete paperless and digitally-
enabled KYC process
40.00
29.50
26.00
30.00
20.10
20.00
10.00
0.00
FY 19
FY 20
FY 21
FY 22
Q1 FY 23
For Distributors
•
•
"UTI Buddy" - Mobile app for distributors
Introducing new digital training initiatives
to develop new mutual fund distributors,
including a program to train recruits
throughout India and ensure that they are
business-ready.
Marketing
Sales through Digital Platforms (as a % of Equity & Hybrid MF Gross Sales)
42.25
53
53.7
33
60.00
50.00
40.00
30.00
Data driven digital marketing - through
email, SMS, notification and WhatsApp
We intend to continue our investments in
digital marketing and other customer- and
distributor-facing digital initiatives.
22.9
20.00
15.9
10.00
0.00
FY 19
FY 20
FY 21
FY 22
Q4 FY 22
25
uti
UTI Mutual Fund
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