Arla Foods Consolidated Annual Report 2021
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Arla Foods Consolidated Annual Report 2021 / Strategy / Trends shaping our strategy
TRENDS SHAPING OUR STRATEGY
KEY DEMOGRAPHIC
TRENDS
CONSUMER TRENDS DRIVE
GROWTH OPPORTUNITIES
Contents
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GROWING
POPULATION
Population growth in millions,
2020-2030
ACCELERATED
URBANISATION
Growth of urban populations,
2020-2030
+750 +8%
POINTS 56% -> 64%
Consumers demand more
ADVANCED
NUTRITION,
sustainability on all fronts and
new sources of food
Purchase patterns are disrupted as
online grocery shopping keeps
growing, and technology becomes
a differentiator, leading to a
CHANNEL
REVOLUTION
DEMAND
FOR DAIRY
Forecasted yearly growth
STRONG
ECONOMY
Global GDP growth, 2020-2024-
+2% +5%
CONSUMER
ACTIVISM
increases the need
for transparency and
authenticity
SUSTAINABILITY
Sustainability has become a
deciding purchase factor for
an increasingly large group
of consumersView entire presentation