Investor Presentaiton
Ferratum Group's Typical Customer
Employment
■ As at December 2018, the Group had a total
customer base of 2.0 million customers¹
Among the Group's customers, a majority of
the customers are below 40 years and are
predominantly full-time employed
■ 93% of the Group's customers are employed
▪ Loan proceeds are primarily used to pay
invoices and consumption
■ Customer acquisition is mainly conducted by
modern online marketing, selectively
supported by traditional PR
■The Group uses 4 main methods of online
marketing namely SEO2, SEM³, affiliate
marketing and cooperation
■ Ferratum operates an in house team focusing
on increasing the customer base and acquires
~70 thousand new customers per quarter
Age
Full-time
6.0%
7.0%
■Other
8.0%
Pensioner
19.0%
16.0%
Unemployed
63.0%
Part-time
Marital Status
35.0%
■Singles
42.0%
Couples without kids
Couples with kids
23.0%
18-25
15.0%
25.0%
26-30
31-40
16.0%
41-50
25.0%
51+
Net receivables vs. number of new customers
321
103
294
88
270
257 255
80 77
243
80
70
71
70
225
66
66
73
206
184
65
63
75
154
78
137
122
66
71
81
107
94
Q1-15
Q2-15
Q3-15
Q4-15
Q1-16
Q2-16
Source: 2014 customer survey. No material change in customer composition according to management. Interim financials for FY 2018 restated.
Note: 1) Active and former customers who have been granted one or several loans in the past or has an open mobile account, 2) Search Engine Optimization, 3) Search Engine Marketing
Net receivables
Number of new customers
ferratum
Q4-18
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