Saga's Superbrand Strategy
50
SAGA MEDIA
AUDIENCE
ENGAGEMENT
By 2027/28, we will have an effective funnel
of engagement, with new users discovering
Exceptional.com every month
20% will be a mix of first-time and part-time
users, trusting the site enough to make a
purchase
Further down will be visitors who are
Top of funnel - first-time, single-time users
25%
Click users - audience with intent, using site to buy
Increasing
engagement
20%
Frequent users, multiple clicks per visit
20%
frequent despite arriving through referral
channels e.g. search
These convert to direct users over time or at
least brand direct arriving through an
associated page e.g. Facebook channel
⚫ Eventually, these convert to registered users
Capital Markets Event - Saga's Superbrand Strategy
Direct users, social referrals
25%
Registered
users
10%
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